Perception Map as a tool for program evaluation

Authors

• Marlene K. Rebori, University of Nevada, RenoFollow

Volume

63

Issue

4

Abstract

Perception maps can be powerful tools for visually sharing and conveying program information with the general public and decision makers. A perception map is a common visual data tool used in the marketing and economics discipline, but not commonly used in Extension. A framework for developing a perception map and a step-by-step process for setting up evaluation metrics to create a perception map is provided using an example from a community leadership development program.

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Recommended Citation

Rebori, M. K. (2025). Perception Map as a tool for program evaluation. Journal of Extension, 63(4), Article 11. https://commons.joe.org/joe/vol63/iss4/11