•  
  •  
 

Volume

63

Issue

1

Abstract

Customer journey mapping can be used to gain a complete understanding of customers by charting touchpoints across pre-purchase, purchase and post-purchase stages. By lifting customer journey mapping out of traditional retail settings and applying it to farm retail enterprises, customer journey mapping can be a powerful tool in the Extension educator toolbelt – a tool that can be utilized when educating producers in group settings or individual consultations. This article offers an introduction to the customer journey mapping tool. A case study and tips for using journey mapping concludes the article.

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Download

Share

COinS
 

If you have a disability and are having trouble accessing information on this article or need materials in an alternate format, contact for assistance.
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.