Veg Out! Use of an Infomercial-Style Format in a Produce Awareness Program

Authors

• Morgan Bahl, Iowa State University
• Sarah L. Francis, Iowa State University
• Mary Krisco, Iowa State University

Volume

57

Issue

6

DOI

10.34068/joe.57.06.02

Abstract

Veg Out! is an infomercial-style produce awareness session. We use image-focused rather than content-focused slides to highlight the health benefits associated with produce consumption. This image-focused approach is helping participants become more familiar with produce serving sizes and increasing the likelihood of their consuming more produce. Our findings suggest that an image-focused education session is an effective strategy for promoting familiarity with the topic being presented and increasing the likelihood of behavior change.

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Recommended Citation

Bahl, M., Francis, S. L., & Krisco, M. (2021). Veg Out! Use of an Infomercial-Style Format in a Produce Awareness Program. Journal of Extension, 57(6), Article 2. https://doi.org/10.34068/joe.57.06.02