MTurk 101: An Introduction to Amazon Mechanical Turk for Extension Professionals

Authors

• Jodi Dworkin, University of MinnesotaFollow
• Pooja Brar, University of MinnesotaFollow
• Heather Hessel, University of MinnesotaFollow
• Jessie Rudi, University of MinnesotaFollow

Volume

54

Issue

6

DOI

10.34068/joe.54.06.05

Abstract

Amazon Mechanical Turk (MTurk) is an online marketplace for labor recruitment that has become a popular platform for data collection. In particular, MTurk can be a valuable tool for Extension professionals. As an example, MTurk workers can provide feedback, write reviews, or give input on a website design. In this article we discuss the many uses of MTurk for Extension professionals and provide best practices for its use.

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Recommended Citation

Dworkin, J., Brar, P., Hessel, H., & Rudi, J. (2016). MTurk 101: An Introduction to Amazon Mechanical Turk for Extension Professionals. Journal of Extension, 54(6), Article 5. https://doi.org/10.34068/joe.54.06.05