Using Consumer Input to Guide the Development of a Nutrition and Health Website

Authors

• Laura Bellows, Colorado State UniversityFollow
• Jessica Clifford, Colorado State UniversityFollow
• Elisa Shackelton, Colorado State UniversityFollow

Volume

53

Issue

5

DOI

10.34068/joe.53.05.06

Abstract

Consumers want timely, research-based information available online. The project objective was to develop a user-friendly nutrition and health website for Colorado Extension consumers. An electronic survey (n=381) was administered to current and potential Extension consumers to understand their: use of the Web and electronic devices; topics of interest; and preferred mode of information delivery. Results, in conjunction with best practices for website usability and health literacy, were used to develop the Live Eat Play Colorado website. Audience-centered websites with content packaged in small doses and delivered via multiple modalities may enhance reach and use of university and Extension resources.

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Recommended Citation

Bellows, L., Clifford, J., & Shackelton, E. (2015). Using Consumer Input to Guide the Development of a Nutrition and Health Website. Journal of Extension, 53(5), Article 6. https://doi.org/10.34068/joe.53.05.06