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Volume

53

Issue

1

Abstract

The Center for Landscape Water Conservation, a resource for homeowners and industry professionals in New Mexico and west Texas, features a primary website, a portal, with unique content on YouTube, iTunes U, Picasa, Facebook, and a mobile app. The portal was evaluated on content, usability, interactivity, and marketing. The final survey indicated a high user-satisfaction rate. The portal has 2,100 unique visitors, and the YouTube channel, at a third the cost, has 55,000 views. The mobile app has 6,500 downloads. The cost-benefit outcomes are instructive in guiding Extension educators on how to best reach their target audience using digital-based resources.

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