Power Hours-Invasive Species Communication Through Collaborative Webinars

Authors

• Annemarie M. Nagle, Purdue UniversityFollow
• Robin Usborne, Michigan State UniversityFollow
• Amy Stone, The Ohio State UniversityFollow
• Deborah McCullogh, Michigan State UniversityFollow
• Cliff Sadof, Purdue UniversityFollow

Volume

52

Issue

2

DOI

10.34068/joe.52.02.08

Abstract

The collaborative webinar project Emerald Ash Borer University (EAB-U) was established in 2009 to address pressing communications needs regarding the invasive emerald ash borer in the midst of national financial crisis. The 40 EAB-U webinars to date have been viewed over 10,000 times. Results of a post-webinar survey evaluating audience composition, impact, and participant satisfaction are presented, and suggest EAB-U webinars reach key audiences who share and apply learned information. Extension professionals faced with complex issues such as invasive species should consider a collaborative webinar approach to efficiently communicate harmonized messages in a cost effective manner.

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Recommended Citation

Nagle, A. M., Usborne, R., Stone, A., McCullogh, D., & Sadof, C. (2014). Power Hours-Invasive Species Communication Through Collaborative Webinars. Journal of Extension, 52(2), Article 8. https://doi.org/10.34068/joe.52.02.08