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Volume

51

Issue

6

Abstract

The popularity of agritourism is growing nationally. Central to the success of any agritourism operation is effective marketing. Visit NJ Farms is an interactive website designed as a centralized marketing platform for New Jersey agritourism operators. The website was developed to provide farmers with an easy-to-use tool to enter farm information, agritourism activities, and special events in a searchable database of statewide agritourism activities. Individuals interested in visiting a farm are able to search for specific agritourism activities or browse special on-farm events. Website visitors can select farms of interest to visit and develop customized travel itineraries with driving directions.

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