The Similarities Between Volunteer Behavior and Consumer Behavior: A Study of Volunteer Retention

Authors

• Bryan Terry, University of FloridaFollow
• Dale Pracht, University of FloridaFollow
• Kate Fogarty, University of FloridaFollow
• Tim Pehlke, University of FloridaFollow
• Lauren J. Barnett, University of FloridaFollow

Volume

51

Issue

6

Abstract

The study reported here sought to determine if volunteer behavior mirrored consumer behavior with respect to loyalty. It was established that in the same way that consumer satisfaction with a good or service leads to repurchase, satisfaction from a volunteer experience leads to higher volunteer retention and commitment to the organization. Recommendations are made to: (1) clearly and continuously communicate the significant role volunteers play in a young person's life; (2) provide new and challenging experiences for existing volunteers; and (3) ensure that all volunteers feel accepted by all members of the Extension office.

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Recommended Citation

Terry, B., Pracht, D., Fogarty, K., Pehlke, T., & Barnett, L. J. (2013). The Similarities Between Volunteer Behavior and Consumer Behavior: A Study of Volunteer Retention. Journal of Extension, 51(6), Article 19. https://doi.org/10.34068/joe.51.06.19