•  
  •  
 

Volume

50

Issue

6

Abstract

Extension educators can easily include technology in regular programming. Several Extension faculty conducted a survey to determine the overall effectiveness of a electronic newsletter (e-newsletter). Results indicated that this e-newsletter had a wide viral reach, provided strong local impact in terms of confidence and behavior changes, increased website traffic, and helped establish a strong web presence. This e-newsletter also helped increase programming requests and strengthen relationships with local legislators and other leaders. The implication is that e-newsletters are cost-effective, time-friendly, and relatively non-technical tools for expanding the reach of local Extension programs, and for reaching online audiences.

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Download

Share

COinS
 

If you have a disability and are having trouble accessing information on this article or need materials in an alternate format, contact for assistance.
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.