Agricultural and Natural Resources Awareness Programming: Barriers and Benefits as Perceived by County Extension Agents

Authors

• Roslynn G. Brain, University of FloridaFollow
• Tracy A. Irani, University of FloridaFollow
• Alan W. Hodges, University of FloridaFollow
• Nicholas E. Fuhrman, University of FloridaFollow

Volume

47

Issue

2

Abstract

The study described here assessed Extension agents' perceived barriers and benefits concerning a new Florida agricultural and natural resources awareness initiative and Web site. A total of 186 agents responded to a statewide Web-based needs assessment, for an overall response rate of 58%. Results highlighted several barriers to communicating about agriculture and natural resources, including (a) a lack of interest, knowledge, and awareness among the general public, government, clientele, and media, (b) a lack of agent access to resources/contacts, and (c) inconsistent/ineffective message delivery methods. Concerning the Web site, most respondents wanted information to be presented via fact sheets, economic facts, and downloadable brochures.

Creative Commons License

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Recommended Citation

Brain, R. G., Irani, T. A., Hodges, A. W., & Fuhrman, N. E. (2009). Agricultural and Natural Resources Awareness Programming: Barriers and Benefits as Perceived by County Extension Agents. Journal of Extension, 47(2), Article 3. https://doi.org/10.66752/1077-5315.3673