Volume
46
Issue
3
Abstract
Using an online question-and-answer (Q&A) service, communicators at Oregon State University found an unexpected way to characterize Extension's online clients and to measure the impact of Extension's online resources. Over time, the Q&A process provided a database that could be used to query an online audience, which in turn suggested possible directions for managing Extension's expert knowledge and further developing online e-agents.
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Recommended Citation
Herring, P. (2008). Who's That Knocking at Our Door? Characterizing Extension's Online Clientele. Journal of Extension, 46(3), Article 6. https://doi.org/10.66752/1077-5315.3989
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