Estimation of Attendance at a Large Outdoor Event

Authors

• Anne M. Streich, University of NebraskaFollow
• David B. Marx, University of NebraskaFollow
• Jeanette M. Stafford, University of Nebraska
• Steven N. Rodie, University of NebraskaFollow

Volume

41

Issue

5

Abstract

Accurately estimating program attendance in large, undefined areas is difficult. Yet attendance is an important factor in effective impact assessment and accountability reporting. A simple method, consisting of a combined activity count and exit poll, can be used to produce reasonable results with a measurable assurance of accuracy. A case study application of this method at a major university campus horticulture event is included to summarize the method.

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Recommended Citation

Streich, A. M., Marx, D. B., Stafford, J. M., & Rodie, S. N. (2003). Estimation of Attendance at a Large Outdoor Event. Journal of Extension, 41(5), Article 22. https://doi.org/10.66752/1077-5315.5061