Integrating a Marketing Mindset: Building Extension's Future in the Information Marketplace

Authors

• Deborah J. Maddy, Oregon State University Extension Service
• Laura JM Kealy, Cornell University Extension

Volume

36

Issue

4

Abstract

Extension professionals must adopt corporate marketing strategies to be competitive in the information marketplace. Integrated marketing helps boost brand recognition and lead consumers to repeated use of the Cooperative Extension System. Although research is needed to learn more about loyal Extension clients, we can take the first step toward marketing Extension in the twenty-first century by targeting specific audiences and developing an integrated mindset.

Recommended Citation

Maddy, D. J., & Kealy, L. J. (1998). Integrating a Marketing Mindset: Building Extension's Future in the Information Marketplace. Journal of Extension, 36(4), Article 2. https://doi.org/10.66752/1077-5315.7474