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Volume

32

Issue

4

Abstract

This article describes how seasonal price patterns based on levels of new crop supplies can be used when developing a marketing plan, the analytical techniques used in the study, the seasonal price patterns derived, and examples of applications. The study included cash and futures prices for a number of commodities during the period of 1978 through 1992. Results indicated that seasonal price patterns can be used as a guide for developing a marketing plan when they are examined along with supply and demand information and other marketing concepts.

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