Volume
31
Issue
1
Abstract
Consumers have demonstrated a willingness to buy products and packaging with recycled content and pay more for more environmentally conscious choices. Yet, they are ill-equipped to sort through the maze of advertising claims to determine an appropriate choice. Standardization of terms and claims could help consumers make decisions.
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Recommended Citation
Cude, B. J. (1993). Consumers' Impact on Environmental Marketing. Journal of Extension, 31(1), Article 19. https://commons.joe.org/joe/vol31/iss1/19
COinS
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